Trump Is Deploying the Same PR Strategy on Russia He Used to Defeat Clinton

It worked last time.

Brian Cahn/Zuma Press

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On the second episode of the Mother Jones Podcast, released Wednesday morning, Washington Bureau Chief David Corn explains just how familiar President Donald Trump’s aggressive anti-“deep state” messaging campaign really is: It’s the same PR playbook he used to beat Hillary Clinton.

“He has his imperative to discredit, to delegitimize, the scandal and the investigation,” David tells Mother Jones senior editor Aaron Wiener, who hosts the podcast’s weekly segment on the Russia scandal. “And he’s right: It does taint his victory. It does call into question even to a certain degree his legitimacy as president.”

Trump’s relentless messaging (“Witch Hunt!”) cuts through the minutiae of the investigation, much in the same way “Crooked Hillary” brutally simplified his 2016 campaign message. “Unfortunately, he’s the one with the bullhorn,” David says. “There’s no one on the other side who is looking to talk in basic terms to keep pressing—every day—the essence of this scandal.” 

Also on this week’s show: Host Jamilah King talks with reporter Pema Levy about one of Trump’s staunchest supporters. No other Fox News host appears to be more influential on the Russia investigation and the “deep state” than Jeanine Pirro. Pema recently wrote of Pirro’s sway with the president this way, in her in-depth profile:

The influence of Pirro and other Fox hosts has sometimes left White House staffers scrambling to control the damage. Trump’s aides have reportedly had to put out fires that Pirro lights; during her Oval Office meeting with the president last fall, Trump’s chief of staff, John Kelly, told Pirro that she wasn’t “helping things.” (Meanwhile, other top White House officials deliberately pushed Trump to spend more time watching Fox because he was growing so agitated by what he saw on CNN and MSNBC, New York magazine reported.) The White House press team appears to have incorporated Pirro’s show into its communications strategy, regularly dispatching spokespeople to appear on the show—partly because Trump is watching, according to the Washington Post, and partly to prevent the president from calling in himself, as he did earlier this year. Trump has also granted Pirro several exclusive interviews.

Listen to Pema explain Pirro’s extraordinary rise from failed political candidate to Trump confidante. “She seems to have really come into her own on TV,” Pema says. “And this a moment, frankly, that is sort of made for her. It’s made for people that are willing to do anything it takes to be close to Trump, and to support him, and that he will make them shine.”

And finally: It’s been a year since Trump announced that the United States would pull out of the Paris climate accord. Mother Jones environmental reporter Rebecca Leber fills you in about what’s going on inside the Environmental Protection Agency, from its aggressive deregulation to the ethics scandals threatening to engulf Scott Pruitt, the agency’s head.

Listen below:

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WHO DOESN’T LOVE A POSITIVE STORY—OR TWO?

“Great journalism really does make a difference in this world: it can even save kids.”

That’s what a civil rights lawyer wrote to Julia Lurie, the day after her major investigation into a psychiatric hospital chain that uses foster children as “cash cows” published, letting her know he was using her findings that same day in a hearing to keep a child out of one of the facilities we investigated.

That’s awesome. As is the fact that Julia, who spent a full year reporting this challenging story, promptly heard from a Senate committee that will use her work in their own investigation of Universal Health Services. There’s no doubt her revelations will continue to have a big impact in the months and years to come.

Like another story about Mother Jones’ real-world impact.

This one, a multiyear investigation, published in 2021, exposed conditions in sugar work camps in the Dominican Republic owned by Central Romana—the conglomerate behind brands like C&H and Domino, whose product ends up in our Hershey bars and other sweets. A year ago, the Biden administration banned sugar imports from Central Romana. And just recently, we learned of a previously undisclosed investigation from the Department of Homeland Security, looking into working conditions at Central Romana. How big of a deal is this?

“This could be the first time a corporation would be held criminally liable for forced labor in their own supply chains,” according to a retired special agent we talked to.

Wow.

And it is only because Mother Jones is funded primarily by donations from readers that we can mount ambitious, yearlong—or more—investigations like these two stories that are making waves.

About that: It’s unfathomably hard in the news business right now, and we came up about $28,000 short during our recent fall fundraising campaign. We simply have to make that up soon to avoid falling further behind than can be made up for, or needing to somehow trim $1 million from our budget, like happened last year.

If you can, please support the reporting you get from Mother Jones—that exists to make a difference, not a profit—with a donation of any amount today. We need more donations than normal to come in from this specific blurb to help close our funding gap before it gets any bigger.

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