MotherJones SO93: Grassroots or Astroturf?

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These days, when everything from new body parts to old Red army trucks are for sale, why not put grassroots democracy on the block as well? Manufactured populism is exactly what a few drug companies bought earlier this year, and the man doing the selling was none other than Jody Powell (inset), Jimmy Carter’s press secretary, liberal Democrat, and one-time idealist. Powell is a partner in Powell Tate, a Washington-based PR outfit currently specializing in the hot political issue of health-care reform. Last year, when the Atlanta Journal- Constitution was probing physician “self-referral” (see MoJo’s “Double-Dipping Doctors,” May/June 1993), Powell was retained by the firm under investigation, T2, to lobby the newspaper’s editorial board. This winter, after President Clinton denounced the drug industry as greedy and immoral, seven pharmaceutical giants hired Powell Tate to orchestrate an image makeover. The assignment, according to an internal memo, was “to sow doubt” about Clinton’s assault. To counter public support for price controls on drugs, the firm drummed up “white hats”–citizens and respectable-sounding groups with no known ties to the industry–to “deliver the industry’s message.” Then, to create the appearance of broad-based support for the companies’ agenda, Powell Tate undertook a “targeted grassroots effort to influence decisions of key lawmakers.” A massive letter- writing campaign recruited probusiness citizens and eventually generated over 50,000 form letters and messages, sent to dozens of congresspersons. Not everyone was impressed. “Is it grassroots or Astroturf?” mused one lobbyist. An aide to one of the targeted lawmakers, a Democrat, was blunt: “The letters are a joke; it’s obvious who’s behind them.” But a Powell Tate source begged to differ: “We’re taking the message to key opinion leaders–the director of a local hospital, the head of a research teaching unit. It’s not just grassroots–it’s grasstops.” Powell himself had no comment. But the drug firms were satisfied: his $2 million contract was renewed.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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