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At issue

Bill Clinton’s Big Mac attacks haven’t helped boycotters tarnish the Golden Arches. McD’s declined to comment anyway. (Incidentally, Whopper fans should note that the ’87 boycott against Burger King was rescinded later that year, after BK stopped using beef raised on Costa Rican rain-forest land; word has never really gotten out.)

Impact

McD’s is under fire for 1) test-marketing a “veggie burger” in the Netherlands–U.S. animal-rights groups want it served here; 2) wasteful beef production–Greenpeace (London) says it causes world hunger; and 3) paying inner-city workers in Philadelphia less than their suburban counterparts.

Next Company . . .

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Dear Reader,

This feels like the most important fundraising drive since I've been CEO of Mother Jones, with staggeringly high stakes and so much uncertainty. In "News Is Just Like Waste Management," I try to unpack the reality we all face and how we can rise to the challenge. If you're able to, this is a critical moment to support Mother Jones’ nonprofit journalism: We need to raise $400,000 to help cover the vital reporting projects we have planned, and right now is no time to pull back.

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