See for yourself: The spiked PSA

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This video (QuickTime, 3.2 Mb) is a anti-smoking public service announcement that aired in California until it was pulled by governor Pete Wilson.

In the May/June issue, Mother Jones Editor-in-Chief Jeffrey Klein writes:

Dr. [David] Kessler’s imminent ruling that nicotine is a drug will up the ante for tobacco. The industry is already gearing up its disinformation campaign to label opponents un-American health nazis who want “big government” to curtail natural freedoms. But we’re not calling for prohibition. Adults have a choice whether to smoke. Yet even most adult smokers want curbs on tobacco marketing so that it won’t hook a new generation.

The tobacco industry knows which curbs work and which don’t. The most effective anti-smoking campaigns expose Big Tobacco’s cynical manipulation of a public it deems gullible. Such ads had a considerable effect in California until they were yanked from the airwaves by one of tobacco’s stealth allies, Gov. Pete Wilson. He and the industry prefer finger-wagging ads that encourage adults to call an 800 number if they see youngsters buying cigarettes. The first type of campaign tells kids they’re suckers if they light up; the second subtly encourages them to rebel.

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IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

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