See for yourself: The spiked PSA

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This video (QuickTime, 3.2 Mb) is a anti-smoking public service announcement that aired in California until it was pulled by governor Pete Wilson.

In the May/June issue, Mother Jones Editor-in-Chief Jeffrey Klein writes:

Dr. [David] Kessler’s imminent ruling that nicotine is a drug will up the ante for tobacco. The industry is already gearing up its disinformation campaign to label opponents un-American health nazis who want “big government” to curtail natural freedoms. But we’re not calling for prohibition. Adults have a choice whether to smoke. Yet even most adult smokers want curbs on tobacco marketing so that it won’t hook a new generation.

The tobacco industry knows which curbs work and which don’t. The most effective anti-smoking campaigns expose Big Tobacco’s cynical manipulation of a public it deems gullible. Such ads had a considerable effect in California until they were yanked from the airwaves by one of tobacco’s stealth allies, Gov. Pete Wilson. He and the industry prefer finger-wagging ads that encourage adults to call an 800 number if they see youngsters buying cigarettes. The first type of campaign tells kids they’re suckers if they light up; the second subtly encourages them to rebel.

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THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

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