January 13, 1997

Racism in 30 Minutes or Less

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"We realize that you work like blacks (slaves)...

...and naturally you will eat like cannibals.

That's why we're making this pearl of an offer: A DELUXE medium pan pizza for four, and two bottles of "Twisty" for only Q.58.00 (58 Quetzals, or about $10) and we'll give you four free cans of Coca-Cola.

This advertisement for Domino’s pizza appeared in Guatemala in August 1996. Coca-Cola was none too happy about being associated with it.

Mention of this ad first appeared in the United States in the September/Octo ber 1996 issue of Third Force magazine.

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And the essential ingredient that makes all this possible? Readers like you.

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