Banner Blunder

A seldom-considered Internet dilemma — those embarrassing rotating ad banners.

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Last week the Los Angeles Times unwittingly juxtaposed an ad banner demanding that readers “Follow that Fool!” above a photo of somber Zairean man being marched to his death by rebel soldiers just “moments before execution.” And while this is one of the worst ad blunders we’ve yet seen on the Web, the advertising schemes used by most Web sites (including the MoJo Wire) insure there’ll be plenty more instances like it.

Moments Before
Execution

Magazine and newspaper editors traditionally are wary of putting advertisements and editorial content at odds. But, because struggling online publications want to claim “increased exposure” to their sponsors, many Web sites rotate their advertisements. As a result, the same page might display a different sponsor’s logo each time it’s loaded.

The rotation is automated, so Web editors don’t have much say over placement. And, as the Times demonstrated with the ad for the Motley Fools Web site, the results can be tres unfortunate.

Adding to the confusion, the Times‘ “Featured Photo” pages, unlike those on the rest of the site, lack the thin rule below ad banners that separates them from the site’s content — giving a cutesy ad the look of a hideous headline.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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