Welcome Back, Boycotter p.4

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Flipper on Nine-Grain?
Kroger tuna; Kroger Co. supermarkets

After the largest stink in boycott history in the late ’80s and early ’90s, major U.S. supermarket chains and tuna brands agreed to a strict standard, written by Earth Island Institute, for “dolphin-safe” tuna. But not The Kroger Co. of Cincinnati, Ohio — Kroger not only refuses to adopt the EII standard, it buys tuna from a Mexican cannery that also refuses the standard. Both Kroger and its supplier insist that the cannery only processes tuna that’s 100% dolphin-safe under federal law, caught by bait boats, not nets. But federal law is weaker than the EII standard — especially since President Clinton last week repealed the 1990 U.S. embargo of tuna caught in the eastern tropical Pacific, where most of the dolphin deaths occur. For that reason, EII is calling for a boycott of Kroger tuna to press the company to adopt the higher standard. “What do they have to fear by doing it?” asked EII’s Mark Berman. “There’s a lot of room for them to cheat, as far as we’re concerned. With this new law, they could start bringing in dolphin-unsafe tuna tomorrow.”

My Bologna Has a First Name, It’s Philip Morris Tobacco
Oscar Mayer, Kraft, Post, Maxwell House, Nabisco, Kool-Aid, Jell-O, LifeSavers, Planters, and General Foods; Philip Morris and RJR Nabisco

They seem wholesome as apple pie, but these food brands are all subsidiaries of tobacco giants Philip Morris and RJR Nabisco. In 1993 the corporate watchdog INFACT launched a boycott of all PM and RJR food brands to fight the two companies’ notorious youth-oriented tobacco marketing. “It’s not just smoker versus nonsmoker,” says Kathy Mulvey, executive director of INFACT. “All kinds of consumers can participate.” RJR shareholders have felt the boycott’s sting; last year a restless 38% voted to spin off the food division from the tobacco division, and stock analysts say the split would more than double the stock value of the food division. Also, the United Methodist Church urges that all Methodist agencies and institutions factor the tobacco marketing practices of Philip Morris and RJR Nabisco into their food purchasing decisions.

Bottled Anxiety
Nalgene or Tupperware? That’s right, campers: After you’ve burped for freshness, you may want to check where your water bottle’s been.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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