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In 1997, its first year of operation, children’s clothing distributor Bonnie and Children’s Sportswear Inc. sold 1.2 million items of pint-sized camouflage gear and accessories. Owner Bonnie Cason expects to double that success this year, in part due to the olive green embroidered jumper pictured here. “It’s real big,” Cason says, “because girls love it as much as boys.” Comparing this outfit to the efforts by the gun and hunting industries to “familiarize” children with weapons—notably, the National Rifle Association’s Eddie Eagle cartoon character cum safety spokesbird—Kristen Rand of the Violence Policy Center sees a trend to “reach out to smaller and smaller children.” Cason estimates that she’s sold about 50,000 of the “Daddy’s Little Deer” design.

Estimated number of firearms in the possession of U.S. citizens: 192 million One out of every three handguns is stored in the home loaded and unlocked For every child killed by a gun, three are wounded The firearm death rate of American children (up to 14 years old) is nearly 12 times higher than that of the other 25 industrialized nations combined Reduction in accidental firearm deaths of kids after a state passes a “safe storage” law making gun owners responsible for storing firearms safely: 23 percent Number of states that have such safe storage laws: 15 Rank of firearms as the cause of accidental death among children 5 to 14 years old: 4

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IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

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This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

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