Cause Celeb

Can star power create social change?

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


Celeb: Rob Reiner, film director/producer and Michael Stivic on “All in the Family”

Cause: Funding child development programs

What he’s done: Wrote and led the fight for Proposition 10, a successful 1998 ballot initiative to raise California cigarette taxes 50 cents per pack to fund such programs

What celeb gets: Serious political credibility and tangible achievements for a personal crusade

What cause gets: A steady flow of money — the tax hike might bring in up to $750 million a year.

Connection between celeb and cause: Reiner traces some of his own personality problems to his earliest years. This gives him an intense interest in early childhood development, where he thinks the most important help is given.

Chance celeb will humiliate cause: If it can stand constant press references to “Meathead,” very little. Reiner got props from the Boston Globe, Christian Science Monitor, Time, and London’s Financial Times, leaving both celebrity and cause basking in the warm glow of respect.

Actual results? Against the odds — Californians aren’t known to be eager to tax themselves — Reiner and crew pulled it off.

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate