Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.


In February, the Great Northern Brewing Company held its second annual Black Star Beer Tattoo Contest, in which the person showing up at the company’s brewery in Whitefish, Mont., with the largest tattoo of the company’s “yahoo-in’ cowboy” logo wins a Harley. This year’s winner was not yet announced at press time; we found out about last year’s winner, Dylan Baker.

Size of Baker’s winning tattoo: 22.9 inches, “measured from the top of the cowboy’s head to the tip of the horse’s hoof,” as per contest rules

Number of participants in 1998 Black Star Beer Tattoo Contest: three

Approximate advance notice given before contest deadline: two weeks. Baker’s tattoo was “still a little welted” at the judging, says Kate Greenlee, Black Star’s office manager, who runs the contest.

Size of runner-up’s tattoo: 15.5 inches

Estimated cost of a 22.9-inch “yahoo-in’ cowboy” tattoo: $1,500

Cost of laser removal of a 22.9-inch “yahoo-in’ cowboy” tattoo: several thousand dollars. (Removal could require as many as four individual sessions at least a month apart, each costing as much as $1,000. The larger and darker the tattoo, the more likely that a ghost image will remain.)

Estimated number of participants in the 1999 Black Star Beer Tattoo Contest, based on the number of requests for copies of the logo: 20 to 30

List price of a Harley-Davidson Heritage Softail Classic FLSTC (this year’s prize): $15,530

Number of Black Star employees with their own “yahoo-in’ cowboy” tattoos: one. Jason Jepson has a 6-inch cowboy, which he got while he was still in college. He started a Black Star fan club, and eventually was hired to do sales and promotion in Los Angeles. “It’s a great testament to the power of following your dreams,” says Greenlee.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate