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Titanic Enterprises uses parodies of famous corporate logos to market a nondenominational Christian message, taking a pop-culture hint from record labels, skateboard companies, and other businesses that have been piggybacking on corporate brand recognition for years. If you think there’s something odd — or humorous — about seeing the familiar Crest toothpaste logo revised to read, “Christ: Whitens Hearts, Freshens Lives,” Mr. Bubble reworked as a satanic “Mr. Trouble,” or the UPS logo altered to read, “JPS: Jesus Personal Savior” (he delivers!), you’re probably not alone. It’s a good bet that “¡Yo Quiero Jesus!” T-shirts are going to end up on more than a few nonbelievers, which is probably fine with Titanic and other manufacturers. As Brian Johnston, president of a Christian shirt company called Verses Wear, told Christian Retailing magazine, “There’s no reason that Satan should have all the good T-shirts.”

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Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

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