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Anwar Hussain launched his Vegetarian and Vegan Dating Service in San Francisco last October. “It hasn’t quite taken off,” he acknowledges. “I had a lot of men calling, but not a lot of women” (at least 100 of the former, he estimates, and fewer than 10 of the latter). “I even ran a couple of ads that specifically read, ‘Vegetarian men seek women.'” But the odds refused to even out.

Hussain markets the service by posting ads in natural-foods stores and at health conferences, though he is not currently setting up any dates. He admits to a slight subterfuge at the beginning of our interview. “Since you’re a woman, when you called I said, ‘Yes, the service is still active,’ because I’m trying to keep up a list of names in case I start it up again.”

Hussain came up with the idea after scouting around Bay Area dating services and realizing that “a lot of people are charging a lot. Some people are charging up to $2,000.” He intended to offer about 15 dates to each member, and to sell memberships for $350, with the opportunity to renew after six months.

But his motives were not strictly monetary. “I thought it would service the environment in a way,” he says. “My vegetarianism comes from a compassion for animals, and I believe we’re all connected.” He saw the dating service as being “an extension” of his beliefs, but admits that “it’s hard to make a living anymore, doing something that’s of your higher ideals.” But Hussain is optimistic: “Now, I think, ‘Well, eventually, maybe I’ll find someone who can do this with me.'”

Does Hussain have a vegetarian partner himself? “No, I don’t,” he laughs. “I have my feelers out, I guess. Are you vegetarian?”

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

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