Soft Money, Hard Cash

In which our man Durst explains in layman’s terms how soft money works, and exposes the link between Al Gore and Keith Richards.

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Right on time, Congress is talking about campaign finance reform again, but the issue has about as much chance of coming to a vote as carrier pigeons have of re-emerging as the nation’s premier mode of long distance communication.

No matter how much our honorable politicians mouth the practiced mantra of how important this issue is, they’d rather stick a hand full of paper cuts into a vat of Tabasco sauce than see their incumbency lose privilege. I know, I know, I know — this shocking news is on a par with the discovery that South Pacific beaches contain sand and deceased porcupines are unsuitable for use as pillow stuffing.

Of course, each party claims it’s as pure as a newborn fawn in the driven snow of a Tibetan monastery courtyard, and that it’s the evil other guys who are abusing the murky rules on campaign contributions. One of those “living in glass houses and playing ping-pong naked with paddles made from $1,000 bills” things if you ask me.

The target this election year is “soft” money, which is given to the party and not individuals. Almost half a billion dollars of soft money was given during the ’96 election, which sounds about as “soft” as a soggy bowl of sugar-frosted railroad spikes.

See, if you say, “Bob Jones would rather raise taxes than pet his dog. Vote for Jim Smith,” that’s hard money talking. If you say, “Bob Jones would rather raise taxes than pet his dog. As a matter of fact he doesn’t even own a dog,” and the whole Jim Smith thing remains implicit, that’s the whisper of soft money. And if you get rid of soft money, you’ll end up with spongy money and then the ads will go: “Some people think dogs should be ground up and fed to pigs. Some of these same people think Jim Smith should be elected. How ’bout you?”

Even Al Gore is in favor campaign finance reform, which is real similar to a coyote in favor of the elimination of trapping season limits. Although you’ve got to give him credit for being self-aware enough to admit he may not be the best possible messenger for this cause, like Keith Richards might not be the best poster boy for the zero-tolerance campaign.

Gore said he made a few fundraising calls from his White House office, which is still so illegal that chuckles were coming from Nixon’s grave. Then it turned out the few calls numbered 83. He thinks 83 is a few. What’s several? Somewhere around five figures? The only man in America to whom the term “a few” is divisible by 18.

In response to the uproar caused by his Buddhist Nun mugging, Gore pined: “Mistakes were made, and now it’s time to move on.” What I want to know is who couldn’t use this rationale? Manson? The CFO of Looksmart? Hitler? Even Hinckley wouldn’t have to couch it in the passive.

It’s a dance these guys know they have to play because polls reveal we the people want campaign finance reform. But it’s such a familiar dance, the painted footsteps marked out on the floor of Congress are starting to chip and fade.

So if you plan on waiting for the two parties to actually reach a compromise on campaign reform this year, you would best be advised to not hold your breath … unless you enjoy that certain kind of bluish look most often associated with people who are no longer eligible for Social Security benefits because they have become very skinny and dead.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate