Society for prevention of breast humor

Execs at the über-SUV-maker Land Rover had to pull a print ad in South Africa after the computer-manipulated photo managed to evoke charges of not only racism and sexism, but cultural and environmental insensitivity as well.

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An ELECTRONIC TELEGRAPH (UK) story reports that the ad featured a woman of the Himba tribe, located near the Namibia/Angola border, in traditional dress, which leaves the breasts bare. A Land Rover has just roared past her, causing her breasts to be pulled sideways in its powerful wake — the sideways-breast effect added by computers, of course.

Despite Land Rover’s claim that their focus groups thought it was funny, South Africa’s Advertising Standards Authority sided with women’s and human rights groups that found the ad insulting, along with others who feared the ad would encourage people to go tearing through the remote Himba homeland in their brand-new Land Rovers.

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Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

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