Society for prevention of breast humor

Execs at the über-SUV-maker Land Rover had to pull a print ad in South Africa after the computer-manipulated photo managed to evoke charges of not only racism and sexism, but cultural and environmental insensitivity as well.

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


Recent Must Reads

2/2 – Print it and they will kill you

2/1 – Russia frees scores of inmates

1/31 – Genes aren’t colorblind

1/30 – Gay TV shoved back in closet

An ELECTRONIC TELEGRAPH (UK) story reports that the ad featured a woman of the Himba tribe, located near the Namibia/Angola border, in traditional dress, which leaves the breasts bare. A Land Rover has just roared past her, causing her breasts to be pulled sideways in its powerful wake — the sideways-breast effect added by computers, of course.

Despite Land Rover’s claim that their focus groups thought it was funny, South Africa’s Advertising Standards Authority sided with women’s and human rights groups that found the ad insulting, along with others who feared the ad would encourage people to go tearing through the remote Himba homeland in their brand-new Land Rovers.

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate