Exhibit: Cleaning Up With Cancer

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Cleaning Up With Cancer

Cleanin Up With Cancer

High up on the list of soccer-mom fears are getting breast cancer and failing to properly juggle work and home. Now Eureka has found a way to link—and some would say exploit—both these concerns in its “Clean for the Cure” campaign. Buy a WhirlWind Litespeed vacuum—$200-$300 retail—

and the company will donate a dollar to the Susan G. Komen Breast Cancer Foundation, up to an annual cap of $250,000. And, because “vacuuming is sometimes part of the problem for individuals recovering from breast cancer,” Eureka will provide six women a year’s worth of cleaning services—and a Litespeed, presumably for their new maids.

Popularized by Avon, American Express, Yoplait, and others, such corporate “pinkwashing” campaigns, in the words of Breast Cancer Action, “exploit the most conventional stereotypes of women—cooking, cleaning, shopping, wearing makeup—suggesting that women are more suited for consumerism than political action.”

BCAurges women to “think before they pink.” For example: Should a woman recovering from surgery or chemo be made to give a damn about dust bunnies?

Clara Jeffery

Guerrilla Meter Maids

Fake parking tickets are being left under the wipers of SUVs across the country, raising both drivers’ blood pressure and consciousness. In Brooklyn, the NYPD, a.k.a. the New York Pranks Division, is citing drivers for violations such as “Increasing U.S. reliance on foreign oil,” “Contributing to childhood asthma,” “Holing self up in two-ton metal fortress,” and “Compensating for lack of manhood.” The penalties range from a slap on the wrist—”SUV must be used for carpools only”—to the draconian “Blow yourself up (please).”

NYPD

The downloadable tickets are the brainchild of Carrie McLaren, who was outraged at seeing SUVs covered with patriotic flags and slogans. “I felt that I needed to make a connection for people between our reliance on oil and our wasteful living, especially after September 11,” she says. Other pranksters and activist groups have joined the effort, creating a nationwide protest movement that is ticketing the streets, one SUV at a time.

Justine Sharrock

 

Thinking Outside The Box

Death be not proud, but maybe a little vain is okay. That seems to be the impulse behind WhiteLight’s art caskets, customized coffins adorned with scenes such as “Fairway to Heaven,” “Gone Fishing,” and, for the devoted hair-metal fan, the “Kiss Kasket.”

Coffins

Using the same technology that enables advertisers to shrink-wrap photolaminate ads on buses, the 18-gauge plain steel coffins almost appear hand painted. WhiteLight began manufacturing the caskets in 1999 and now offers 37 different designs; the Dallas-based company reports selling 2,500 a year, at approximately $3,000 each.

Some critics see art caskets as classic expressions of Me Generation self-absorption and baby boomer narcissism and feel that a funeral focusing on the personality of the deceased is somehow unseemly. But though not everyone would choose to make the journey to the great beyond in a checkered-flag “The Race Is Over” coffin, an art casket can be a meaningful way to have the last word.

Alastair Paulin

WHO DOESN’T LOVE A POSITIVE STORY—OR TWO?

“Great journalism really does make a difference in this world: it can even save kids.”

That’s what a civil rights lawyer wrote to Julia Lurie, the day after her major investigation into a psychiatric hospital chain that uses foster children as “cash cows” published, letting her know he was using her findings that same day in a hearing to keep a child out of one of the facilities we investigated.

That’s awesome. As is the fact that Julia, who spent a full year reporting this challenging story, promptly heard from a Senate committee that will use her work in their own investigation of Universal Health Services. There’s no doubt her revelations will continue to have a big impact in the months and years to come.

Like another story about Mother Jones’ real-world impact.

This one, a multiyear investigation, published in 2021, exposed conditions in sugar work camps in the Dominican Republic owned by Central Romana—the conglomerate behind brands like C&H and Domino, whose product ends up in our Hershey bars and other sweets. A year ago, the Biden administration banned sugar imports from Central Romana. And just recently, we learned of a previously undisclosed investigation from the Department of Homeland Security, looking into working conditions at Central Romana. How big of a deal is this?

“This could be the first time a corporation would be held criminally liable for forced labor in their own supply chains,” according to a retired special agent we talked to.

Wow.

And it is only because Mother Jones is funded primarily by donations from readers that we can mount ambitious, yearlong—or more—investigations like these two stories that are making waves.

About that: It’s unfathomably hard in the news business right now, and we came up about $28,000 short during our recent fall fundraising campaign. We simply have to make that up soon to avoid falling further behind than can be made up for, or needing to somehow trim $1 million from our budget, like happened last year.

If you can, please support the reporting you get from Mother Jones—that exists to make a difference, not a profit—with a donation of any amount today. We need more donations than normal to come in from this specific blurb to help close our funding gap before it gets any bigger.

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WHO DOESN’T LOVE A POSITIVE STORY—OR TWO?

“Great journalism really does make a difference in this world: it can even save kids.”

That’s what a civil rights lawyer wrote to Julia Lurie, the day after her major investigation into a psychiatric hospital chain that uses foster children as “cash cows” published, letting her know he was using her findings that same day in a hearing to keep a child out of one of the facilities we investigated.

That’s awesome. As is the fact that Julia, who spent a full year reporting this challenging story, promptly heard from a Senate committee that will use her work in their own investigation of Universal Health Services. There’s no doubt her revelations will continue to have a big impact in the months and years to come.

Like another story about Mother Jones’ real-world impact.

This one, a multiyear investigation, published in 2021, exposed conditions in sugar work camps in the Dominican Republic owned by Central Romana—the conglomerate behind brands like C&H and Domino, whose product ends up in our Hershey bars and other sweets. A year ago, the Biden administration banned sugar imports from Central Romana. And just recently, we learned of a previously undisclosed investigation from the Department of Homeland Security, looking into working conditions at Central Romana. How big of a deal is this?

“This could be the first time a corporation would be held criminally liable for forced labor in their own supply chains,” according to a retired special agent we talked to.

Wow.

And it is only because Mother Jones is funded primarily by donations from readers that we can mount ambitious, yearlong—or more—investigations like these two stories that are making waves.

About that: It’s unfathomably hard in the news business right now, and we came up about $28,000 short during our recent fall fundraising campaign. We simply have to make that up soon to avoid falling further behind than can be made up for, or needing to somehow trim $1 million from our budget, like happened last year.

If you can, please support the reporting you get from Mother Jones—that exists to make a difference, not a profit—with a donation of any amount today. We need more donations than normal to come in from this specific blurb to help close our funding gap before it gets any bigger.

payment methods

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