March 31, 2005

Culture of life (dead-zone edition)

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Via UN Dispatch, a new United Nations report on our sick, sick planet.

The emergence of new diseases, sudden changes in water quality, creation of coastal “dead zones,” the collapse of fisheries and shifts in regional climate are just some of the potential consequences of humankind’s degradation of the planet’s ecosystems, according to a new United Nations-backed report launched today.

Humans have changed ecosystems more rapidly and extensively in the last 50 years than in any other period; some 60 per cent of ecosystem elements supporting life on Earth, such as fresh water, clean air or a relatively stable climate, are being degraded or used unsustainably; and the situation could become significantly worse during the first half of this century, according to the study.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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