Can Wal-Mart Do Fair Trade?

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The newspapers tell us that Wal-Mart is going to start purchasing and selling “fair trade” coffee. That certainly seems like a good thing, though it’s only natural to be suspicious here. Wal-Mart’s whole business strategy is to reduce its prices by pushing some of the true costs of its products onto other people—paying workers below-living wages, pressuring its suppliers into lowering their labor standards, forcing customers to drive longer distances to get to its stores, violating environmental laws, etc. etc. But “fair trade” is predicated on the idea that corporations—and customers—should pay the full cost of their products.

Presumably something has to give, no? Perhaps in the future Wal-Mart can reduce its prices on “fair trade” products by lobbying to weaken regulations governing what can count as “Fair Trade Certified.” Maybe not, but that seems like a reasonable thing to worry about.

HERE ARE THE FACTS:

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As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

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