Branson Sees a Business Opportunity in the Global Warming Crisis

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Richard Branson (profile) didn’t make his billions by being a sap — and the BBC didn’t get to be the BBC by taking PR at face value — so it’s no surprise the Beeb today is suggesting Branson’s move to invest $3bn in renewable energy technologies is “more than green philanthropy.” Could he also be “making a canny attempt to get in on the ground floor of a fast growing and innovative global industry” and “fulfill his mission to turn Virgin Fuels into a power giant in the same class as Shell or Exxon Mobil”? (Where have all the saints gone?)

There’s big money to be made in renewable fuels–at least that’s the general assumption–and many US biofuel firms are small-scale oufits. An unsentimental venture capitalist (not that there’s any other kind) tells the BBC, “Sir Richard wants to make money in a field where returns are being made right now.” Should we care that there’s a commercial logic to Branson’s decision? Of course not–the guy’s a businessman. I just hope this venture goes better than his round-the-world balloon voyages.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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