Golden Gate Bridge: Your Ad Here

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


zorin.gif

The rebranding and repackaging of America marches on… The SF Chronicle reports that the cash-strapped Golden Gate has hired a consultant to look for corporate sponsors:

The consultant’s recommendations could include installing signs at the south visitors area or on benches and sidewalks at the ends of the bridge.

“This is not a naming rights deal,” cautioned bridge spokeswoman Mary Currie. “It’s more of a behind-the-scenes, low-key, corporate partnership, much like the Proud Partners Program in the national parks.”

[snip]

According to the pending contract, “the sponsorship program must enhance the value of the Golden Gate Bridge’s ‘brand’ and its image as an internationally recognized icon of historical engineering and architectural significance.”

Bartram and Currie said the district’s plans follow the lead of the National Park Service’s “Proud Partners Program,” which has raised $100 million from corporations such as Discover and Ford Motor Co. Currie noted that signs at trailheads in some parks greet hikers with: “This trail brought to you by Ford.”

Hopefully any Silicon Valley companies thinking about getting a piece of the bridge will consider the cautionary tale of microchip magnate Max Zorin’s unsuccessful 1985 attempt to use the bridge in his bid for world corporate domination.

Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate