It Depends on What the Definition of “Victory” Is

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Via the folks at PRWatch, a fascinating tidbit about what might be behind the administration’s baffling confidence that things will work out just fine in Iraq:

The theme of “victory” was chosen, in fact, at the advice of Peter D. Feaver, a Duke University political scientist who had joined the National Security Council as a special adviser. Feaver’s research at Duke focused on a problem he called “casualty aversion” or “casualty phobia” – his terms for the negative attitudes that Americans develop upon seeing their soldiers killed in war. He had analyzed opinion polls showing that public support for the war was slipping. Conventional wisdom suggested that the growing death toll and economic costs of the war were the reasons for the change in public opinion, but Feaver believed that this was only part of the story. According to the New York Times, he was recruited by the White House “after he and Duke colleagues presented to administration officials their analysis of polls about the Iraq war in 2003 and 2004. They concluded that Americans would support a war with mounting casualties on one condition: that they believe it would ultimately succeed.”

So they may not believe it, but they think we can’t handle the truth. Too late, though.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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