Is Wal-Mart Rolling Back Organic?

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Last spring, Wal-Mart made a huge public relations bonanza out of its plan to sell organic produce and dairy products. Now, admittedly, it’s easy to nitpick at the retail giant. But is it nitpicking to object to their systematic mislabeling of conventional products as organic? The Cornucopia Institute, a watchdog group of the organic industry, has accused Wal-Mart of labeling—and pricing—conventional produce and “all natural” dairy products, such as Stonyfield Farm yogurt, as organic in its stores in several states. The Institute says the violations continued even after it wrote a letter to Wal-Mart CEO Lee Scott alerting him to the problem. Organic producers can’t just hang up a sign, as the mega-retailer has done, calling their produce organic. They must adhere to strict production standards for three years before they earn the right to call themselves organic—and to demand the correspondingly higher price.

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Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

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