Paste Magazine: Don’t Blame (Or Praise) Canada

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Mea Culpa: In a roundup of various books, movies, and magazines that the staff reccomended to readers as holiday gifts, my entry on Paste Magazine reported, in error, that it was a Canadian operation.

Reader Tom Monk, a lawyer out of Atlanta, was quick to point out that: “Au contrare,­ it is based in Decatur, GA. With our country in the middle of a cycle where many of our jobs and services are being transferred overseas, we should make a point to note something good within our borders, don’t you think?”

Fair enough, Tom. I’m not quite sure why I thought Paste was a product of the Great White North. Canada, while a great exporter of comedians, TV anchors, and magazine writers and editors, has (at least since the heydey of Jonnie Mitchell, Neil Young, and The Band) never really been known for producing a lot of great pop/indie music. [Care to argue? For a geographical breakdown of Candian bands, most of whom you’ve never heard of, go here. I still have a soft spot for Chilliwack.]

Georgia on the other hand, well now. You got R.E.M., of course, and all the Athens spin-offs (Remember Guadalcanal Diary?) And Ray Charles, who’s genius should be enough for several states, territories, or provinces.

But maybe, to make up for my error, I should tell you why I not only reccomended Paste to readers, but I bought gift subcriptions for more than a dozen of my friends. Why? For starters, there’s the CD that comes with each issue, a 20+ song sampler of bands the editors like. Mostly (but not soley) alt/indie rock tracks with a singer/songwriter slant (but not in a we’re-all-vegans-here way). And how much do you love that their FAQ notes “Paste is about the artists, not about the artists’ bodies.” (Translation: No Britney!) It’s a thinking person’s (mostly) music and (some other) culture magazine.

Supporting good independent magazines is important. Back of the napkin calculations indicate that if I guaranteed the editors of Paste a dozen subscriptions at $34.95, they need to sign up 42 of their friends for a Mother Jones subscription, which you can get for only $10, in order for us to be even. En garde!

Meanwhile, if you’re in the Atlanta area, best get some legal advice from Tom, instead of exporting litigation to say…Florida.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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