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World Wide Product Placement: PQ Media, “Product Placement Spending in Media 2005.”

108,000 instances of Product Placement: Nielson Media Monitor Plus (2005);The New York Times, “Increasingly, the Message Is in the Medium,” . March 20, 2006

Ad-Skipping costs networks revenue: The Yankee Group, “The Death of the 30-Second Commercial,” August 2003.

Skipping commercials is stealing. Cable World, “Content’s King,” April 29, 2002.

7,520 Product Placements in The Contender: The New York Times, “Increasingly, the Message Is in the Medium,” . March 20, 2006

1,000 Pontiac Solstices sold: Pontiac Press Release, “1,000 Roadsters Sell in 41 Minutes,” . April 20, 2005

CBS carves Jericho into cornfield: USAToday, “Product Placement—You Can’t Escape It,”. October 10, 2006.

EggFusion brands 35 million eggs: USAToday, “Product Placement—You Can’t Escape It,”. October 10, 2006; Roger Tye Marketing, VP Marketing and Communication, EggFusion.

Apple computers on TV: Washington Post, “Apple Gets a Big Slice Of Product-Placement Pie,” April 15, 2006

Ads before the movie: Washington Post, “Shhh! The Ads Are About to Start,” May 15, 2005; Laura Adler, Cinema Advertising Council.

Video games to be billion dollar ad market: The Yankee Group, Senior Analyst Mike Goodman; Sneak King: .

$12 Billion marketing to kids: American Psychological Association, “Report of The APA Task Force on Advertising and Children,” February 20, 2004.

Dateline NBC asks children to choose between a rock and a banana: MSNBC,
“Food Fight” , August 2006.

Disney sells its own brand of fruit and vegetables: Imagination Farms

McDonald’s and George Foreman Play-doh:, “Media Release,” February 16, 2003.

Monopoly’s new playing pieces:, “MONOPOLY Property Trading Game from Parker Brothers: Here & Now Limited Edition,” November 2006.

M &M’s sells books to babies:
M&M’s Counting Book.

Comic books integrate ads: Wall Street Journal, “Look — Up in the Sky! Product Placement!,” April 18, 2006.

Cathy’s book and Cover Girl:

Clear Channel Blinks: Clear Channel
“Fox Broadcasting Company ‘Blinks’ First!”, August 2006.

Safeway, Walgreens use hypersonic sound: In-Store Broadcasting Network
“IBN Selects American Technology Corp. For High-Tech Sound” , August 2005.

Bush Administration PR spending: Government Accountability Office
, “Activities and Financial Obligations for Seven Federal Departments”, January 2005.

President Bush plugs Dell: The White House, “Press Conference by the President,” Nov 8, 2006 (The White House has edited the word “Dell” out of the transcript); See: “You Tube” for video of the speech.

Johnnie Walker Lebanon Ad: International Herald Tribune
“On Advertising: An idea with legs” , September 2006

Jose Cuervo written in to Sweet Charity: New York Times
“On Broadway, Ads Now Get to Play Cameo Roles” , April 2005.

Instant Def: Instant Def, Episode 1.

Top twenty songs of 2005: “American Brandstand 2005,” Agenda Inc.

Fans watch World Cup in their underwear: “World-Dutch fans watch match in their underwear”, Reuters News Service, June 22, 2006.

McDonald’s fake blog about fake fry: CNN/Money, “Plenty of “honest” bids for the Abe Fry,” February 9, 2005;,“Strategic Public Relations,” February 6, 2005.

Sony Ericsson sent 60 actors: Drew Crowell, Sony Ericcson spokesperson.

PlayStation graffiti ads: Abigail Murphy, Sony PlayStation spokesperson.

San Francisco fined IBM: San Francisco Board of Supervisors, “Resolution No. 67-02”; Microsoft fined by New York: Craig Chin, New York City Department of Transportation spokesperson.

Queens couple: Caroline Kerpen, bride.

Marc Jacobs: Heather Reznor, Lucas Entertainment spokesperson.

Interactive Urinal Communicator: Dr. Richard Deutsch, Wizmark.

U.S. Airways: Valerie Wunder, U.S. Airways spokesperson T.


Horace writes odes to specific wines: Whole Earth Review
“Advertising in the Roman Empire” , Spring 1987.

Lever’s Sunlight Soap in early cinema: British Film Institute
“Who’s Who of Victorian Cinema”, , October 1996.

Charlie Brown: Melissa Menta, United Media Licensing

Reese’s Pieces sales increase 65% after E.T.: Business Week
“A Product Placement Hall of Fame” , June1998.

Brown and Williamson pay Sylvester Stallone $500,000: UCSF Archives
, April 1983

Top Gun: U.S. Navy Press Office

Space billboard: Mike Lawson, former CEO of Space Marketing Inc.

Ford Bronco sales: Ford Motor Company spokesperson.

“Coke Day” suspensions: Dan Moxley, Greenbrier High School.

FedEx in Castaway: Carla Boyd, FedEx spokesperson.

Samsung’s deal with Matriz Reloaded: “The Best,” Advertising Age, October 3, 2005.

Target buys New Yorker ad space: The New Yorker, August 22, 2005.

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