Who Will Kill the Plug-In Hybrid?

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Hopefully no one.

As we move toward $3/gallon, at the Detroit Auto Show yesterday General Motors unveiled the Chevrolet Volt, a commuter concept car with the curves of Corvette and the credo of a Prius. GM boasts that the Volt’s hybrid-electric battery will be able to plug into the electrical grid. When charged, the car can run independent of its fuel engine, only needing to draw on petrol if traveling 40 miles or more.

Not bad, but efficiency enthusiasts may be skeptical. Many are still smarting over GM’s forced-recall and demolition of its first fleet of electric cars. The ill-fated life of that model, the EV-1—including the manner in which the State of California’s Air Resource Board caved to automakers instead of standing by its zero-emissions mandate—is well documented in Who Killed the Electric Car?.

The Volt “is not a public relations ploy,” GM’s vice-president told the New York Times. “We are dead serious about taking this technology into high-volume production.”

But GM is vague about the car’s future, including a not-so speedy release date. GM says the lithium battery it envisions still needs to be invented. Godspeed if GM is to get out the Volt in time to compete with Toyota, which has already announced that it’s readying a hybrid of its own. In any event, you need not wait for a concept car to improve your gas mileage. Check out our latest issue for some fuel-saving tips from Wayne Gerdes, the World’s Most Efficient Driver.

—Koshlan Mayer-Blackwell

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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