Why is this Blog Called “The Blue Marble”?

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In 1972, the astronauts of Apollo 17 took a photo of earth that became known as the Blue Marble. It wasn’t the first picture of the earth, but (to quote wikipedia) “released during a surge in environmental activism during the 1970s, the image was seen by many as a depiction of Earth’s frailty, vulnerability, and isolation amid the expanse of space.”

And that seems pretty apt today.

NASA has quite a collection of earth photography including Blue Marble: The Next Generation (Trekkies, we are everywhere), which “offers a year’s worth of monthly composites at a spatial resolution of 500 meters. These monthly images reveal seasonal changes to the land surface: the green-up and dying-back of vegetation in temperate regions such as North America and Europe, dry and wet seasons in the tropics, and advancing and retreating Northern Hemisphere snow cover.” (Retreating now more than ever.)

Over at the Google Earth Blog (with the lovely abbreviation of “gearth”, prepare to be assimilated) some techies have taken NASA’s work and turned it into an animation. (Warning: Serious processor speed needed.)

But bookmark the wicked cool Google Earth blog, people are having all kinds of fun and games (like: actual treasure hunts) using GEarth.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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