It’s Time to Point Something Out About Newsweek Covers

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Namely, that they are all the same.

The most recent cover of Newsweek has a single figure on a white background, with a coverline in heavy black text and a single word printed in red for emphasis. Don’t think that this stark look — with its solitary figure and harsh colors — was chosen because it makes sense for a story on depression amongst American men. It was chosen because Newsweek has used the same look on roughly 50% of its covers in the last three months.

Take a look below. They clearly have research that tells them exactly how to sell magazines.

 newsweek_cover_1.jpg  newsweek_cover_2.jpg  newsweek_cover_3.jpg  newsweek_cover_4.jpg

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We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

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