April 2, 2007

Canadian Baby Seal Hunt Likely Scrapped as Ice Melts, Pups Drown

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CNN running a story this morning from Reuters that Canada may be forced to halt the first stage of its annual hunt of baby fur seals. Because the Canadians’ have seen reason? Frack no. They still want to kill at least the 325,000 they got last year. Because the ice has melted and it’s likely all the baby seals have drowned. How’s that for global warming for you? The melt took place in the Gulf of St. Lawrence. Stage two is set for the waters off Newfoundland later this month.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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