April 3, 2007

Get Your A$$ Out of Bed

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snuznluz.jpg

ThinkGeek.com, a website featuring “stuff for smart asses,” has developed an ingenious device to make sure you’re never late to work, sleep through another appointment or simply annoy your partner, children, neighbors, etc. by hitting the snooze button every 10 minutes for and hour and half. Don’t lie. You know you’ve been guilty of snooze button abuse at one point or another…well, no longer. The SnūzNLūz alarm clock—via a WiFi connection and link to your online bank account—will donate money to an organization you hate every time you hit snooze. According to their website:

The SnūzNLūz uses the very complex psychological phenomenon known as ‘HATRED’. Basically it’s human nature to wish harm upon your enemies. Similarly, it’s human nature not to give your enemies gobs of cash so that they can grow big and dominate the world with their totally wrong, stupid and invalid point of view.

Are you a butcher? Set your SnūzNLūz to donate to PETA
Are you a Republican? Set your SnūzNLūz to donate to the ACLU!
Are you a land developer? Set your SnūzNLūz to donate to the Wilderness Society!
Enjoy your freedom V1.0? Set your SnūzNLūz to donate to the GOP, or
Enjoy your freedom V2.0? Set your SnūzNLūz to donate to [the Foundation for National Progress!]
Are you a hippie? Set your SnūzNLūz to donate to the American Coal Foundation.

You gotta love technology!

—Laurin Asdal

Update: Happy April Fool’s Day from ThinkGeek. (Those geeks!)

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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