Sundance Channel’s Green Living Show Debuts Tonight

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


If you’re going to use electricity tonight, you may as well do it watching Sundance Channel’s new green living show, “Big Ideas for a Small Planet” (9 p.m. E/P).

In true Sundance tradition, “Big Ideas” is a series of short documentaries. But they’re not the drab, depressing kind. Instead, they feature cutting-edge technologies and brilliant inventors bent on saving the earth.

Each episode has a theme, and tonight’s is alternative fuels. You’ll meet a couple who’ll retrofit your gas-guzzling vintage ride into a clean machine, see an Indy 500 driver get better torque and pull using ethanol, and feel the rush with a monster trucker who fries chicken and then uses the grease as gas. These are people who don’t just “talk the talk” about being green; they “drive the drive,” as one quips. (That this first episode is about alternative fuels and a later one is about green vehicles is probably no coincidence: the show is “sponsored by Lexus,” who has a new hybrid SUV on the market.)

The series doesn’t end when you click off the TV. “Big Ideas” is just part of a larger line of programming, web features, and blogs called “The Green.” Viewers can check out easy tips for green living, watch video clips, or learn more about environmental issues on “The Green” section of Sundance Channel’s site, for which TreeHugger provided much of the content.

But lest you think Sundance the only cable channel targeting green viewers, the Discovery Channel is launching an entire network devoted to everyday green living next year.

—Jen Phillips

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate