Cocaine In a Can, By Any Other Name

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Surprise, surprise. In order to stay out of legal trouble, Redux Beverages, the maker of “Cocaine,” a provocatively-branded energy drink, is in search of a new name for its signature product. This because last month the FDA accused Redux of marketing the drink as an alternative to the street drug (ya think?), leading some states to pull the cans off store shelves.

While “Cocaine” the drink may be out, cultivation of the real thing couldn’t be more in, particularly among left-leaning South American leaders eager to flout the United States’ expensive (and largely ineffective) interdiction campaign. Get the blow by blow here and here.

—Koshlan Mayer-Blackwell

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Dear Reader,

This feels like the most important fundraising drive since I've been CEO of Mother Jones, with staggeringly high stakes and so much uncertainty. In "News Is Just Like Waste Management," I try to unpack the reality we all face and how we can rise to the challenge. If you're able to, this is a critical moment to support Mother Jones’ nonprofit journalism: We need to raise $400,000 to help cover the vital reporting projects we have planned, and right now is no time to pull back.

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