June 1, 2007

Kos-Heads Love them Some Gore

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The wonky white guys over at the Daily Kos go coo-coo for Al Gore! A poll measuring readers’ interest in a Gore presidential bid comes back with 50 percent saying either “I would abandon my current favorite, go strong for Gore” or “I don’t have a current favorite, I’ve been waiting for Gore this whole time.” The next most popular answer, with 13 percent, is “I would stay with my current favorite, but consider Gore.”

Hard to say if these political junkies are representative, but if I were Gore, I’d be dusting off the Weight Watchers literature. Just sayin’.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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