Utada Hikaru Scores Biggest Digital Hit Ever

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.


mojo-photo-utadahikaru.jpgVariety is reporting Japanese superstar Utada Hikaru has achieved the record of largest-selling digital single ever, with “Flavor of Life” moving over seven million units. Label EMI made the claim despite the fact that there’s no real official body who counts these things, so it can’t be verified; however, the next-highest-sellers (O-zone’s nightmarish “Dragostea Din Tei,” with four million units, and in the US, Daniel Powter’s almost-as-horrific “Bad Day,” with two million) are so far behind, I guess nobody’s questioning it.

“Flavor” was available in a format to anyone’s, er, taste: mobile phone ringtones, mobile downloads, home computer downloads, ring videos, and “ringback” tones (the new thing where you hear it instead of a ring when you call somebody). Perfect for Japan where people basically live out of their cell phones.

Who is Utada Hikaru, you may be asking? It’s understandable: despite her massive Japanese success, an attempt to market her in the US as “Utada” failed miserably, and much of her best material still isn’t available domestically. You can listen to excerpts of both versions (the regular and “ballad” style) of “Flavor” on her official website here, but you can’t buy it. Unfortunately you also can’t buy the single that, in my opinion, is her best so far: the charming Madonna-reminiscent “Traveling,” which I’m admittedly partial to since it was utterly omnipresent during a brief trip to Tokyo six years ago. So, check out the awesome (if slightly overwhelming) video and an mp3 below.

Utada Hikaru – “Traveling” (from Deep River, 2002, on Toshiba/EMI)

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. It's our first time asking for an outpouring of support since screams of FAKE NEWS and so much of what Trump stood for made everything we do so visceral. Like most newsrooms, we face incredibly hard budget realities, and it's unnerving needing to raise big money when traffic is down.

So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate