People Picks up on Hypermiling Guru

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The just-released August 13, 2007, edition of People magazine features stories on Star Jones’ weight loss, Britney Spears’ custody battle, and … hypermiling? That’s right, People has exactly 1 page covering the slightly wacky, fuel-effecient style of driving of Wayne Gerdes, the obsessive hybrid owner we featured in the magazine earlier this year.

Gerdes, the “king” of hypermiling, who glides his way toward 100 mpg in an ordinary Honda Accord, shares tips on how to use big rigs to reduce air resistance, and how to slow down without braking, in our article, but with People, readers learn about fuel-efficiency obsession on one page and the summer’s hottest strapless dresses on the next. What would we do without People?