August 9, 2007

People Picks up on Hypermiling Guru

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hypermilers100x120.jpgThe just-released August 13, 2007, edition of People magazine features stories on Star Jones’ weight loss, Britney Spears’ custody battle, and … hypermiling? That’s right, People has exactly 1 page covering the slightly wacky, fuel-effecient style of driving of Wayne Gerdes, the obsessive hybrid owner we featured in the magazine earlier this year.

Gerdes, the “king” of hypermiling, who glides his way toward 100 mpg in an ordinary Honda Accord, shares tips on how to use big rigs to reduce air resistance, and how to slow down without braking, in our article, but with People, readers learn about fuel-efficiency obsession on one page and the summer’s hottest strapless dresses on the next. What would we do without People?

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We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

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