September 24, 2007

DLC Prez Wins Romney Ad-Making Contest

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Democratic Leadership Council President and Slate blogger Bruce Reed answered the call last week when the Romney for President campaign launched a “create your own ad” contest. Team Mitt promised to buy air time for the ad with the most “love” and page views. Reed apparently couldn’t resist. He used the campaign’s official materials (provided by the contest), cut and pasted, and— voila!—created “Way!,” a funny riff on how Mitt dissuaded son Tagg from becoming a Democrat.

The Romney people were not amused and have banned Reed’s creation from the contest (which got all of 137 entries, according to Reed). Nonetheless, Reed’s creation has generated vastly more love than anything the Mitt supporters have come up with. See it for yourself here:
jumpcut movie:"Way!"

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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