MoveOn.org Rakes in the Cash After “Betray Us” Ad

Fight disinformation. Get a daily recap of the facts that matter. Sign up for the free Mother Jones newsletter.


Just got this email from MoveOn.org. Check out how much money they’ve pulled in after the allegedly disastrous “Betray Us” ad.

Dear MoveOn member,

Yesterday, an amazing thing happened. After the Senate’s shameful vote, and after President Bush called MoveOn “disgusting,” our email started to fill up with messages like this one:

I’m currently in Iraq. I do not agree with this war, and if I did support this war, it would not matter. You have the RIGHT to speak the truth. We KNOW that you support us. Thank you for speaking out for being our voice. We do not have a voice. We are overshooted by those who say that we soldiers do not support organizations like MoveOn. WE DO.

YOU ARE OUR voice.

And then came the donations. By midnight, over 12,000 people had donated $500,000—more than we’ve raised any day this year—for our new ad calling out the Republicans who blocked adequate rest for troops headed back to Iraq.

The message from MoveOn members was loud and clear: Don’t back down. Take the fight back to the issues that matter.

So today we’re shooting for a very ambitious goal: Reach $1 million so we can dramatically expand the campaign we launched yesterday going after politicians who support this awful war. Can you chip in $25 toward our goal?

My thinking on this originally was that the GOP had played it perfectly. They were outraged when it came out. Then they waited a week and President Bush slammed it. Then they waited a little longer and passed a resolution in Congress condemning it. As a result, what should have been a blip on the national radar has become a permanent fixture in the debate over the war and in the 2008 elections.

But maybe it worked out better than anyone thinks. That’s a lot of money MoveOn.org can use on Democrats and in ending the war.

Except… there’s a movement afoot amongst MoveOn’ers to cut off the Democrats. Drama!

HERE ARE THE FACTS:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

payment methods

ONE MORE QUICK THING:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate