September 18, 2007

New York Magazine Gently Mocks Meg White’s Breakdown

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White Stripes
I actually just can’t believe they beat me to it. We’ve been covering the White Stripes’ cancellation of their fall tour due to reported “anxiety” and a “breakdown” on the part of drummer Meg White; in the absence of further details, one can’t help but wonder what’s really going on. Well, New York magazine’s got some ideas, ten in fact: their article, “Ten Things That Probably Stressed Out Meg White” is actually in the best of spirits (“get well soon Meg!”) although it does point out her widely-noted “primitivist” drumming style: “couldn’t remember drum part to ‘Seven Nation Army'” is #2. Well, it’s pretty cute, anyway. The Riff loves you too, Meg.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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