Wal-Mart, More of a Dirty Brown Color

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Wal-Mart has begun selling its own brand of inexpensive compact fluorescent lightbulbs, according to a Reuters article, as part of its effort to be more environmentally responsible. Called “Great Value” bulbs, they are “a more accessible option for our shoppers as we strive to sell 100 million CFLs by the end of 2007,” said Wal-Mart General Merchandise Manager Andy Barron.

But, while Wal-Mart pushes its customers to be more green, the company itself has a long way to go, according to the folks over at Wal-MartWatch. A comprehensive report released this month called “It’s Not Easy Being Green: The Truth About Wal-Mart’s Environmental Makeover” discusses the tremendous amount of electricity used by the company, as well as its impacts on green space and wildlife, and contributions to sprawl and water pollution due to parking lot runoff. It also notes that, contrary to the company’s public relations efforts, Wal-Mart still throws most of its financial support to politicians with terrible environmental voting records.

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is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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