Worm Poop Threatens Corporate Profits

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Some of the nation’s biggest corporations have found that baseless lawsuits are often a useful tool for squashing upstart competition. The latest example of this kind of noxious behavior comes from Scotts Miracle-Gro, a $2 billion company that claims 60 percent of the nation’s garden-care market. Earlier this year, Scotts sued the tiny New Jersey start-up TerraCycle, which sells fertilizer made from all-natural worm poop, packaged in recycled soda bottles. Scotts alleges that TerraCycle has copied its packaging design and engaged in false advertising.

TerraCycle was started by college students and has never made a profit, but has made in-roads into some of the bigger retail outlets. Apparently Scotts sees the worm poop as a threat. TerraCycle has fought back mainly with PR. They’ve put up a cheeky website that notes that the Scotts CEO gets a half-million dollars worth of “personal aircraft use” each year, while TerraCycle’s CEO’s biggest perk is unlimited free worm poop. The website also has some funny photos comparing the two companies’ headquarters.

The PR has helped boost sales, but it’s not likely to pay TerraCycle’s legal bills. Scotts has demanded every last piece of paper from the company in discovery–everything from plans for future product development to the worm’s dinner menu–as a way of driving up the costs of litigation. In the meantime, TerraCycle is asking its customers to write letters to the Scotts board asking the company to drop the lawsuit–and also is taking donations.

(H/T Law and More)

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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