Anti-Drug Ads That Might Actually Work

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Ever since the first President Bush held up a bag of crack at a 1989 press conference, the federal government has spent many millions of dollars on anti-drug advertising campaigns targeted at teenagers. All those fried-egg spots (“This is your brain on drugs”) have been the butt of many a teenage joke, and as it turned out, they were highly effective at actually encouraging kids to smoke pot.

Some new anti-drug ads now airing in Montana, however, might actually be working, perhaps because they weren’t made by dorks in Washington. The new campaign was produced by the Montana Meth Project, a private group founded by a local rancher. The ads are way edgier than anything the drug czar’s office ever came up with, including one featuring a near-naked girl in a hotel room after her boyfriend pimps her for drug money and another of some kids dumping an unconscious girl on a hospital driveway before speeding away.

A new study suggests that Montana’s ads have reduced teen meth use in the state by 45 percent, a figure compelling enough for the White House to get on the bandwagon and broadcast Montana’s graphic ads in other states.

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Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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