Big Pharma Pressures Doctors in the Developing World

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pills2.jpg

A new air conditioner, washing machine, microwave, camera, television, expensive crystals, and a luxury vacation.

A fabulous Showcase Showdown package? Nope. Just some of the loot that pharmaceutical companies like GSK, Novartis, Roche, and Wyeth are offering doctors in the developing world in exchange for prescribing their drugs, according to a report just released by Consumers International.

If all that schwag isn’t enough to raise your hackles, consider the fact that as part of their promotional strategies, drug companies often bend the truth about the pills they’re pushing. An example from the report:

An article in the Pharmaceutical Society of Ghana’s
(PSGH) newsletter claimed “Lifestyle modifications [such as diet and exercise]
alone are usually ineffective in maintaining weight loss on a long term basis
so there is usually the need to institute supported drug therapy.” While other
types of treatments are mentioned, Roche’s Xenical is the only branded
product named in the article. Below the packaged Xenical pills, as pictured
on the left, the article advised readers to get customers to take one pill after
a fatty meal.

No wonder, then, that another recent study found that 50 percent of drugs in the developing world are misprescribed.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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