(Not So) Neato Viddys on the Intertubes

Fight disinformation. Get a daily recap of the facts that matter. Sign up for the free Mother Jones newsletter.


UK electro duo Simian Mobile Disco are pretty darn good, and their now-oldish track “Hustler” is one of the best songs on their new album, Attack Decay Sustain Release. Its dark breakbeat backing is combined with a repetitive, stream-of-consciousness rap about being too broke to buy records and stealing them instead. It already had a pretty good (if eyebrow-raising) video featuring a circle of hipster girls whose game of “secret” turns into a makeout session, but for some reason the band (or their label) decided that wasn’t exploitative enough. Now we get a new video featuring dancing models who, er, binge and purge, in Technicolor:

Send-up of cheesecake videos, blistering indictment of the modeling industry, or crap? It brings to mind a couple other electronic artists whose tracks apparently needed attention-grabbing and ultimately exploitative clips: first, The Prodigy’s already-controversial “Smack My Bitch Up” featured a typical laddish night out of booze, fighting and sex (along with similar amounts of vomiting), until the perspective switcheroo at the end. (NSFW).

While nobody saw the Shyamalan-style twist coming, it’s still dumb, and feels like a tacked-on way to make the other 99% of the video acceptable.

Don’t forget the clip for UNKLE’s “Rabbit in Your Headlights,” a dull ballad with Radiohead’s Thom Yorke on vocals. The video uses special effects to create what’s basically an ultraviolent snuff film where a mentally disturbed man is repeatedly run over by cars until, again, a kind of surprise ending, I guess:

That one ends up on lots of “best video ever” lists, but it just makes me feel kind of ill. Perhaps the lesson with these clips that it’s a slippery slope between ironic, winking exploitation and actual, grody exploitation?

ONE MORE QUICK THING:

Or at least we hope. It’s fall fundraising time, and we’re trying to raise $250,000 to help fund Mother Jones’ journalism during a shorter than normal three-week push.

If you’re reading this, a fundraising pitch at the bottom of an article, you must find our team’s reporting valuable and we hope you’ll consider supporting it with a donation of any amount right now if you can.

It’s really that simple. But if you’d like to read a bit more, our membership lead, Brian Hiatt, has a post for you highlighting some of our newsroom's impressive, impactful work of late—including two big investigations in just one day and covering voting rights the way it needs to be done—that we hope you'll agree is worth supporting.

payment methods

ONE MORE QUICK THING:

Or at least we hope. It’s fall fundraising time, and we’re trying to raise $250,000 to help fund Mother Jones’ journalism during a shorter than normal three-week push.

If you’re reading this, a fundraising pitch at the bottom of an article, you must find our team’s reporting valuable and we hope you’ll consider supporting it with a donation of any amount right now if you can.

It’s really that simple. But if you’d like to read a bit more, our membership lead, Brian Hiatt, has a post for you highlighting some of our newsroom's impressive, impactful work of late—including two big investigations in just one day and covering voting rights the way it needs to be done—that we hope you’ll agree is worth supporting.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate