Que e Technobrega?

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


mojo-photo-tecnobrega.jpgToday’s New York Times features an article on the northern Brazilian “tecnobrega” scene, and while the focus is the “piracy” and decentralized distribution model, they don’t really talk about the music itself, which makes it seem like it must be almost unfathomably exotic. Well, in fact, the opposite is true: the whole point of brega is the cheesy accessibility, and the “tecno” prefix is a little misleading, since this is no, uh, 808 State. Actually, it sounds a lot like reggaeton, and the loping rhythm will be familiar to anyone who turns on the radio in LA (a kind of “boom-chicka-booom-chick”). I found a couple videos to check out after the jump.

Here’s a video from a big brega party, with the music sped up a little faster than usual:

You gotta love the screaming “SUUUPER POP” IDs. For a brief intro to brega and how it’s made, watch this excerpt from Good Copy Bad Copy, a documentary film about copyright and culture:

Tecnobrega has also produced a star: Lenny Bellard, who sings in the style on “Idolos,” the Brazilian “American Idol.” (Although of course we got it from England).

While tecnobrega’s home-brewed nature is inspiring, and the business model that treats CDs as giveaway advertising, reaping profits only from events (with DJ crews all trying to outdo each other with elaborate high-tech setups) looks increasingly like the future, the music is, honestly, a little goofy, and this from a guy who made a mashup of “London Bridge.” But I’ve never danced all night at a tecnobrega party in Belem, so what do I know.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate