Branding “Progressive” in the Midwest – Your Thoughts?

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The folks at the Center for American Progress are looking for opinions on their new ad campaign currently running in the Columbus, Milwaukee, and Indianapolis media markets. Here are there ads:

These first two are great, particularly the first one. The left lost the branding wars over the word “liberal,” and this sort of head-on messaging is necessary to win the branding wars over “progressive.” I particularly like the line “Progressive. And proud of it.” Less success here, though…

By pairing the progressive message with those super smug Mac ads, these spots just reinforce the idea that progressives are coastal elites who think they dress hipper, talk smarter, and know politics better than their middle American cousins. There’s also a dangerous degree of oversimplification going on.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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