Finally, Cable a la Carte?

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I have long suspected that my husband and I may be the only people in D.C. who don’t subscribe to cable TV (sorry, David). For years we have resisted, largely because 1) cable is expensive and controlled by monopolies and 2) the only reason we want it is so that we can watch The Wire and New York Giants games that aren’t broadcast in our area on regular TV. We don’t want to pay hundreds of dollars a year for cable when we wouldn’t watch 99 percent of its offerings.

This all might change, however, if the newly energized chairman of the Federal Communications Commission gets his way. Republican Kevin J. Martin is pushing once again to restrict the monopoly power of giant cable companies, whose rates have soared far faster than inflation in recent years. (Comcast haters take note: Martin’s work would put a huge hitch in that company’s expansion plans.) Among the other measures that Martin is championing, though, is what every cable consumer has long desired: the ability to pick her own channels, without having to pay for all the Home Shopping Network additions forced into the standard packages, the so called “a la carte menu.”

The FCC’s changes are based on a law that kicks in when 70 percent of the marketplace has cable, which it does. Naturally, the big cable companies hate the idea, but it should be a boon for consumers. Indeed, the measure might not improve my New York Giants’ watching (we’d need Direct TV’s NFL Sunday Ticket for that), but we might actually get to watch The Wire in real-time instead of waiting months for it to make its way to Netflix.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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