iTunes For Magazines?

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Time Inc. is at work on Maghound, which is akin to an online newstand where readers will pay a monthly fee—$4.95 for three magazines, $7.95 for five or seven for $9.95—and can then mix and match magazines of their choosing (the magazines they offer, that is, I don’t see Mother Jones pop up on the cover crawl).

Brian Wolfe, president of Time Consumer Marketing, calls Maghound, set to officially launch next year, the answer to Amazon for books, Netflix for movies, and iTunes for music. “The magazine industry,” he recently told AdAge (subscription), “has done nothing essentially to make the consumer experience better.” The online service, though, only goes so far. No digital, paperless versions. But one user improvement that will surely attract subscribers, those renewal notices won’t pile up. But no promises on what bait-to-switch will fill your Inbox.

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We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

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