More Big Burgers for a Buck

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


1_xldoublewhoppercheese.jpgNews from the fast-food world: Burger King is about to roll out a $1 double cheeseburger. The new promotion is designed to challenge McDonald’s rein over the rock-bottom food market. McDonald’s has had a $1 double cheeseburger for years now on its “value menu,” which according to the Wall Street Journal, accounts for nearly a quarter of its sales, but Burger King’s double has sold for twice that much. Experts predict that BK’s new burger-for-a-buck campaign will set off a price war. Who knows how low it could go!

This is probably good news for all you beef eaters out there, but it can’t be good for the nation’s collective waistline. Someday someone will study whether the race to the bottom burger pricing produced a corresponding increase in obese Americans. After all, BK will be making it even easier for people to consume more than 1,000 calories and 67 grams of fat in one sitting, for just a buck. If there was ever a good case to be made for a junk food tax, this might be it.

Dear Reader,

This feels like the most important fundraising drive since I've been CEO of Mother Jones, with staggeringly high stakes and so much uncertainty. In "News Is Just Like Waste Management," I try to unpack the reality we all face and how we can rise to the challenge. If you're able to, this is a critical moment to support Mother Jones’ nonprofit journalism: We need to raise $400,000 to help cover the vital reporting projects we have planned, and right now is no time to pull back.

Monika Bauerlein, CEO, Mother Jones

Dear Reader,

This feels like the most important fundraising drive since I've been CEO of Mother Jones, with staggeringly high stakes and so much uncertainty. In "News Is Just Like Waste Management," I try to unpack the reality we all face and how we can rise to the challenge. If you're able to, this is a critical moment to support Mother Jones’ nonprofit journalism: We need to raise $400,000 to help cover the vital reporting projects we have planned, and right now is no time to pull back.

Monika Bauerlein, CEO, Mother Jones

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate