A (Partial) History of the Blog

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This week NPR posted Timeline: The Life of the Blog, a history of the blog as we know it today.

It’s a fun trajectory to ponder, from the formation of the Internet’s oldest online communities in 1979 to the launch of Cleveland’s community network for residents, Freenet, in 1986, to the emergence of homepages and online diaries in 1994—and beyond.

The timeline includes the birth of podcasting, and it also chronicles blogs’ effect on political campaigns, but it does not explain how the blogosphere has changed journalism.

I mean, what about bloggers getting paid to link to business’ websites but not telling their readers? What about the trend of downsizing newspapers creating blogs to help axed staffers find work elsewhere? Let’s not forget the bloggers who cut and paste other people’s content and claim it as their own reporting work, or the newspapers that get half of their content from bloggers instead of trained reporters—and pay exponentially less money (or no money) for it.

I’m all for the blog. I’ve blogged for pay and blogged for free, and had fun both ways. But if we’re going to tally the high points of this medium, let’s not forget the lows, either.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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