MPAA Accidentally (On Purpose?) Exaggerated Impact of Piracy

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


mojo-photo-mpaa.jpgHey, remember the MPAA? The Motion Picture Association of America? Well, like their buddies in the RIAA, they’ve been using every tactic they can think of to fight illegal downloading of movies, especially on college campuses; that includes lobbying lawmakers to sanction educational institutions on whose intertubes the naughty downloading was done. But it turns out the numbers they used as the basis for their claims were a wee bit exaggerated. The MPAA just revealed (pdf link) that a 2005 study which claimed that “44% of the motion picture industry’s domestic losses were attributable to piracy by college students” was, erm, a mistake:

While in the process of recently updating that study with current data, we discovered there had been an isolated error in the LEK process two years ago that resulted in an inflated number for piracy by college students. The 2005 study had incorrectly concluded that 44 percent of the motion picture industry’s domestic losses were attributable to piracy by college students. The 2007 study will report that number to be approximately 15 percent — or nearly a quarter of a billion dollars in stolen content annually by college students in the U.S.

The MPAA is blaming research firm LEK for the “data entry” error, but still, according to the Hollywood Reporter, it “makes it more difficult to believe whatever numbers the MPAA or LEK generate.” Chuh. Of course the MPAA claims that even the, er, “revised” numbers prove that on-campus downloading still causes “nearly $250 million in losses”—hey that’s almost the worldwide gross of Alvin and the Chipmunks! Coincidence?

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate