Toyota Tops Consumer Reports’ Greenest Cars

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prius.jpgAlthough “eco-friendliness” ranks well behind “safety” and “value” among qualities consumers consider when buying cars, Consumer Reports did due diligence finding out which brands of cars are perceived as the most green. To be clear, they only tested for brand’s perception as an eco-friendly car-maker, not how friendly the actual car is to Mother Earth.

It’s probably no surprise that Toyota ranks the highest, with its seemingly ubiquitous Prius. Nearly half of the consumers surveyed say they associate Toyota with being green, twice as many as selected the runner-up brand, Honda. Ford (Escape Hybrid), Chevrolet (Tahoe Hybrid), and GMC (Yukon Hybrid) came in at third, fourth, and fifth places, respectively.

Although being “green” came in fifth among qualities consumers say they look for, it’s encouraging that eco-friendliness was ranked higher than “design/style” and “technology/innovation.” To me, that signifies that Americans may be more willing to put the environment above looks and style or unnecessary doo-dads when purchasing their next automobile. Of course, if we had better public transportation systems, we might not need all those cars on the road at all. But hey, a gal can dream.

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Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

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