February 2, 2008

Clintons Take Note: This is How Its Done

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When an Obama adviser, retired Gen. McPeak, dropped the M (for ‘misogyny’) bomb on Hillary and said:

Obama “doesn’t go on television and have crying fits; he isn’t discovering his voice at the age of 60” — references to Clinton’s much-publicized show of emotion during the New Hampshire primary campaign and her speech after winning the contest in which she declared that she had “found my voice.”

Obama did this.

Class, style, grace, and political savvy. I’m digging Obama more and more everyday.

Maybe the famed Clinton War Room should have focused on recovering from its own mistakes and not just on responding to attacks.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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